In negotiations, they relentlessly pleaded poverty. A lot of people who worked as volunteers were left in the
aftermath wondering why they did not share in the profits. Some got bonuses. Most did not. Ueberroth received a $475,000 bonus,
which,considering his accomplishment, was well earned. He gave the money to charity.
Ueberroth's team devised an aggresive financial plan for the Games and stuck to it. It rejected the idea of
large-scale new construction; that had been the downfall of past Olympic planners. Ueberroth and Wolper extracted nearly
three tiems more money from television ($225 million) than had ever been bid before. Coaxing and bullying, the committee
got 30 American corporations to pay record fees of more than $150 million for the rights to sponsor the Games. When President Reagan
proposed coming early to Los Angeles to meet with the U.S. Athletes, Ueberroth said no. Too political, he thought. THE EMOTIONAL
It was Ueberroth's idea to run the Olympic torch across the nation, through hundreds of cities, by night and day.
The idea provoked considerable derision. But it was a public relations masterstroke, a pageant in harmony with an emotional need
vobrating at the moment in the American character. Ueberroth felt the vibration. The torch, slowing making its zigzag way across the land,
became one of the unforgettable images of 1984.
Copyright © 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Copmany.
The Olympic Flame
The most dramatic moment of the Opening Ceremony is the
lighting of the Olympic Flame. The flame symbolizes the Light of Spirit, Knowledge, and Life; and it is a messenger of Peace.
The Flame is ignited in Olympic, Greece by using a mirror to concentrate the rays of the sun.
Runners transport the Flame in a Torch relay from Greece to the site of the Games. Most runners carry the flame on foot;
but many other kinds of transportation have been used. The final runner carries the Torch into the Stadium, circles the track and Lights a
huge cauldron. The Flame burns throughout the Games and then is extinguished during the closing ceremony.
The Olympic Rings represent the Unity of the five continents. They are interlaced to show the Universality of Olympicism
and the meeting of the athletes of the whole world during the Olympic Games.